Imagia · Core
Real
Core offers a shared language for distinguishing facts, representations, hypotheses, fiction and learning.
- Area
- Core
- Reading
- Real
- Next step
- Contact
01
What Core presents
Core explains what a piece presents and the context from which it is interpreted.
Content about real people, places or subjects. It may be generated: context distinguishes a documented fact, a reconstruction or a projection.
02
How it becomes legible
The house relates intention, sources, form and audience without imposing one reading.
- Define the subject
- Separate facts and projections
- Explain assumptions or sources
- Leave room for review

03
What must remain clear
An audience should be able to tell what a piece claims and what it proposes as a possibility.
- Purpose
- Sources or assumptions
- Contextual responsible participant
04
Relationship to the brands
Imagia keeps the shared direction; Mulvin and Amivi ground it in their own work and decisions.
- Vision
- 01
- Reading
- 02
- Continuity
- 03
Content about real people, places or subjects. It may be generated: context distinguishes a documented fact, a reconstruction or a projection.
05
Decision and responsibility
The responsible participant keeps the sources, limits and purpose of the representation.
The shared culture guides but does not replace each brand’s or participant’s voice and universe.

