Imagia · Core
News
Core offers a shared language for distinguishing facts, representations, hypotheses, fiction and learning.
- Area
- Core
- Reading
- News
- Next step
- Contact
01
What Core presents
Core explains what a piece presents and the context from which it is interpreted.
Events and facts with sources and time references. The origin of a representation is explained alongside the information it conveys.
02
How it becomes legible
The house relates intention, sources, form and audience without imposing one reading.
- Define the subject
- Separate facts and projections
- Explain assumptions or sources
- Leave room for review
03
What must remain clear
An audience should be able to tell what a piece claims and what it proposes as a possibility.
- Purpose
- Sources or assumptions
- Contextual responsible participant
04
Relationship to the brands
Imagia keeps the shared direction; Mulvin and Amivi ground it in their own work and decisions.
- Vision
- 01
- Reading
- 02
- Continuity
- 03
News may use a generated presenter to communicate a fact with its sources and date. The presenter’s representation and the evidence are explained separately.
05
Decision and responsibility
The responsible participant keeps the sources, limits and purpose of the representation.
The shared culture guides but does not replace each brand’s or participant’s voice and universe.
