Imagia · Core
Documentary
Core offers a shared language for distinguishing facts, representations, hypotheses, fiction and learning.
- Area
- Core
- Reading
- Documentary
- Next step
- Contact
01
What Core presents
Core explains what a piece presents and the context from which it is interpreted.
Sources and context support a documentary account. Reconstructions and generated elements are identified within the piece.
02
How it becomes legible
The house relates intention, sources, form and audience without imposing one reading.
- Define the subject
- Separate facts and projections
- Explain assumptions or sources
- Leave room for review

03
What must remain clear
An audience should be able to tell what a piece claims and what it proposes as a possibility.
- Purpose
- Sources or assumptions
- Contextual responsible participant
04
Relationship to the brands
Imagia keeps the shared direction; Mulvin and Amivi ground it in their own work and decisions.
- Vision
- 01
- Reading
- 02
- Continuity
- 03
A documentary may use archive material and generated reconstructions. Sources and representations are distinguished within its account.
05
Decision and responsibility
The responsible participant keeps the sources, limits and purpose of the representation.
The shared culture guides but does not replace each brand’s or participant’s voice and universe.

